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People First, Buildings Second: Customer Experience and Behavioral Selling
CLEAResult
About This Course
By understanding our customer's motivations and barriers, we can use behavioral science concepts as tools to engage more persuasively with our clients and increase success rates. Customer experience (CX) is the sum of all experiences a customer has with a supplier of goods and/or services, over the duration of their relationship with that supplier. This can include awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy.